Turning Passion into Petals

A Young Woman’s Floriculture Success Story M/S New Lucky Nursery Rainawari, Srinagar

Ms. Rukhsana Ismail, a creative and enthusiastic young entrepreneur from Rainawari, Srinagar, possessed a deep passion for nursery raising as a means to meet household needs and achieve economic stability, despite facing several hardships. From a young age, she nurtured a strong desire to transform her hobby into a sustainable source of livelihood. In pursuit of this goal, she actively sought opportunities to learn entrepreneurship and enhance her skills in nursery management and floriculture-based enterprise development.

Contributors: Dr. Shamim A. Simnani, Dr. Ishtiyak A Mir, Dr Aasima Rafiq

Details of the entrepreneur
Name	Rukhsana Ismail
Age	21 Years
Address	Rainawari Srinagar, J&K
Qualification	Graduate
Mobile	9906601039 ̸ 9469138467
KVK	KVK Srinagar, SKUAST-Kashmir

KVK Intervention

Krishi Vigyan Kendra (KVK) Srinagar played a pivotal role in strengthening the entrepreneurial capabilities of Ms. Rukhsana Ismail by providing comprehensive technical guidance and hand holding support. She was imparted structured skill-based training on protected cultivation of bulbs, corms, and annual flowering plants, with special emphasis on the production of high-value ornamental crops under controlled conditions. The training modules also covered advanced fertigation techniques, efficient nutrient management, and Integrated Pest Management (IPM) practices to ensure sustainable and cost-effective production while minimizing chemical inputs. In addition, she received specialized exposure to the raising and management of perennial flowering shrubs, enabling diversification of nursery products and year-round income generation. KVK Srinagar further facilitated polyhouse subsidy support under relevant government schemes, enabling the establishment of protected structures for quality nursery production. The KVK also provided quality planting material and continuous technical backstopping, helping her adopt scientific nursery practices, improve plant health, enhance survival rates, and ensure uniform growth. Through this integrated intervention approach, KVK Srinagar successfully empowered the beneficiary to establish a resilient and market-oriented nursery enterprise, transforming her passion into a sustainable livelihood opportunity.

Innovation / Initiative

Ms. Rukhsana Ismail established her enterprise, titled New Lucky Nursery, in 2022 as an integrated online and offline business platform, with a clear vision of promoting unique and high-quality ornamental plants. The nursery focuses on the production and sale of annual, biennial, and perennial flowering plants, ornamental shrubs, pot plants, and seasonal bulbs, catering to the growing demand from households, gardeners, and landscaping agencies. By leveraging digital platforms alongside direct customer engagement, she has successfully expanded her market reach and strengthened the sustainability of her enterprise.

Socio-Economic Impact

The sustained socio-economic transformation of Ms. Rukhsana Ismail is a direct outcome of phased (Table 1), need-based interventions implemented by Krishi Vigyan Kendra (KVK), Srinagar, coupled with her entrepreneurial initiative. The year-wise progress of New Lucky Nursery reflects the effectiveness of continuous technical support, capacity building, and institutional linkage provided by KVK Srinagar. During the initial phase, KVK Srinagar focused on capacity building and skill enhancement. Ms. Rukhsana was trained in scientific nursery raising, protected cultivation of ornamental crops, and basic nutrient and pest management practices. She established horticulture, floriculture, and vegetable nursery units over 3 kanals of land. As a result of these interventions, the enterprise generated a net income of ₹2.66 lakh, marking the successful establishment of a self-employment venture and laying a strong foundation for future growth. In 2023, Advanced training on fertigation, IPM, and efficient resource management enabled Ms. Rukhsana to improve plant health, increase survival rates, and enhance production efficiency. Strengthened market linkages facilitated better price realization. These interventions led to an increase in production and a net income of ₹3.58 lakh, demonstrating improved profitability and economic stability. The focus during 2024 was on diversification and quality enhancement. KVK Srinagar provided specialized exposure on perennial flowering shrubs and year-round nursery management, enabling product diversification and continuous income flow. Continuous technical backstopping ensured uniform growth and reduced input costs. Consequently, the enterprise witnessed a substantial rise in returns, achieving a net income of ₹7.25 lakh, reflecting enhanced enterprise resilience and market competitiveness. In 2025, KVK Srinagar facilitated polyhouse subsidy support under government schemes, strengthening protected cultivation infrastructure. With assured access to quality planting material and continued advisory services, Ms. Rukhsana scaled up production and adopted fully scientific nursery practices. This resulted in a significant increase in production and income, with the enterprise recording a net income of ₹10.51 lakh, firmly establishing New Lucky Nursery as a sustainable and market-oriented enterprise.

Table.1 Year-wise Financial Performance of New Lucky Nursery

 

Year	Nursery Type	Production (No.)	Gross Income (₹)	Expenditure (₹)	Net Income (₹)
2022	Horticulture Nurser (2 kanals)	1,300	3,25,000	1,08,725	2,66,199
	Floriculture Nursery (1 Kanal)	750	1,12,500	72,452
	Vegetable Nursery (1kanal)	1,500	37,500	27,624
	Total		4,75,000	2,08,801
2023	Horticulture Nurser (2 kanals)	1,500	3,75,000	1,54,231	3,58,061
	Floriculture Nursery (1 Kanal)	1,200	1,80,000	84,210
	Vegetable Nursery (1kanal)	2,500	62,500	20,998
	Total		6,17,500	2,59,439
2024	Horticulture Nurser (2 kanals)	2,500	6,25,000	1,85,260	7,25,040
	Floriculture Nursery (1 Kanal)	1,800	2,70,000	46,850
	Vegetable Nursery (1kanal)	3,500	87,500	25,350
	Total		9,82,500	2,57,460
2025	Horticulture Nurser (2 kanals)	3,542	8,85,500	2,43,450	10,51,315
	Floriculture Nursery (1 Kanal)	2,450	3,67,500	56,055
	Vegetable Nursery (1kanal)	4,540	1,13500	15,680
	Total		13,66,500	3,15,185

The year-wise growth in income from ₹2.66 lakh in 2022 to ₹10.51 lakh in 2025 clearly demonstrates the transformative impact of KVK Srinagar’s integrated intervention strategy. Through structured training, continuous hand holding, access to government support, and market-oriented guidance, KVK Srinagar enabled Ms. Rukhsana Ismail to evolve from a trained beneficiary into a successful woman entrepreneur. The enterprise has not only improved her economic status and financial independence but has also enhanced her social recognition and leadership role in the community. This case exemplifies the potential of KVK led interventions in promoting women entrepreneurship, rural livelihood security, and sustainable nursery-based enterprises, serving as a replicable model for other aspiring entrepreneurs in the region.

Awards and Recognitions

The successful establishment and growth of New Lucky Nursery has resulted in significant economic and social empowerment of Ms. Rukhsana Ismail. Through scientific nursery management practices and entrepreneurial initiative, she has achieved a sustainable source of income, improved household economic security, and reduced dependence on

 

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