Graceful Giving Creative Enterprise

Demonstrating Earning Potential through Innovative Mixing of Art and Craft

Ms. Arish Shaban, a creative and enthusiastic young woman from Rainawari, Srinagar, has always nurtured a deep passion for art and design. From an early age, she found joy in creating decorative items, exploring new ideas, and experimenting with a wide range of colors, patterns, and textures. Her natural creativity and attention to detail were evident in her handmade products, which often reflected originality and aesthetic appeal. As her interest in art grew, Arish began to envision her creativity beyond a hobby. She aspired to transform her artistic skills into a sustainable source of livelihood that could provide both financial independence and personal fulfillment. Recognizing the importance of professional skills and business knowledge, she actively sought opportunities to enhance her craft and gain exposure to entrepreneurship.

 

Name	Ms. Arish Shaban
Age	19 years
Address	Rainawari, Srinagar – 190003 (J&K)
Qualification	10+2
Mobile	+917006964177
KVK	Srinagar

 

KVK Intervention

The Krishi Vigyan Kendra (KVK) Srinagar played a pivotal role in shaping Arish’s entrepreneurial journey by providing systematic capacity building and continuous hand holding support. She participated in KVK organized training programmes on skill development, value addition, quality control, packaging, labelling, and enterprise management, which significantly enhanced her technical knowledge, decision-making ability, and self-confidence. These trainings enabled her to convert locally available resources into value-added products with improved shelf life and market appeal. KVK also provided her with platforms to showcase her products through district-level exhibitions, fairs, and awareness programmes, helping her gain customer exposure, understand consumer preferences, receive market feedback, and develop valuable networking opportunities with buyers and stakeholders. Regular interaction with KVK scientists and extension experts offered her practical solutions to production and marketing challenges. Continuous guidance and mentoring from KVK experts encouraged her to register her brand, adopt better branding and pricing strategies, and expand her market outreach through online and social media platforms, ultimately strengthening the sustainability and growth potential of her enterprise

Innovation / Initiative

Arish established her enterprise titled “Graceful Giving by Arsheen” in 2023 as an online/offline business platform with a clear vision of promoting unique, handcrafted products. She began with handcrafted fabric flowers, resin art, wall decor items, and customized gift sets, focusing on personalization and quality craftsmanship. Her designs creatively blend modern aesthetics with a subtle cultural touch, making them suitable for festive, ceremonial, and corporate gifting. Through consistent engagement on social media and online marketplaces, she successfully attracted customers from different regions. Over time, she expanded her product range based on customer feedback and focused on attractive packaging and timely delivery, which helped build brand credibility and repeat clientele.

Socio-Economic Impact

Arish’s enterprise, “Graceful Giving by Arsheen,” represents an innovative model of low-investment, high-value entrepreneurship based on fabric flower craft, resin painting, wall hangings, and customized gift sets. By utilizing locally available raw materials and self-acquired artistic skills, the enterprise has enabled sustainable self-employment and enhanced financial independence. The venture has reduced reliance on conventional employment opportunities while providing a stable and growing source of income. The enterprise has shown consistent improvement in economic performance over time, reflecting enhanced skill refinement, improved market outreach, and diversification of product offerings. The rising gross income indicates increased demand for customized and handcrafted products, while efficient resource utilization has helped maintain manageable production costs. Beyond economic benefits, the enterprise has strengthened Arish’s social recognition and confidence, positioning her as a role model for young women interested in home-based and creative entrepreneurship. The enterprise also holds potential for indirect employment generation by engaging local artisans and helpers for production, packaging, and order fulfillment. Overall, the initiative contributes meaningfully to women empowerment, skill development, and inclusive economic growth at the grassroots level. The year-wise economic performance of the enterprise indicates a steady increase in profitability over time (Table 1). In 2023, during the initial phase of operation, the enterprise generated a net income of ₹2.58 lakh. With increased production efficiency and market penetration, gross income rose in 2024; however, higher investment in raw materials and scaling activities resulted in a net income of ₹2.41 lakh. By 2025, improved product diversification, higher sales volume, and better cost management led to a substantial rise in profitability, with net income increasing sharply to ₹5.51 lakh.

Table 1: Year Wise Expenditure and Income of business activities viz., fabric flower craft, resin painting, wall hangings, and customized gift sets

 

Year	Enterprises	Gross Income (₹)	Expenditure (₹)	Net Income (₹)
2023	Flowers	139557	51885	87672
	Resin Art	270905	100719	170186
Total		410462	152604	257858
2024	Flowers	170323	88465	81858
	Resin Art	330628	171727	158901
Total		5,00951	2,60192	240759
2025	Gift Items	276208	89297	187270
	Resin Art	536170	172284	363527
Total		8,12378	2,61581	550797

...